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Tag Archives: Traffic

Getting Blog Visitors

This article will cover one of the unique methods of getting traffic to a blog that doesn’t work for regular sites. Remember that every blog is a web-site, but not every web-site is a blog. My top methods of getting traffic to a web-site are still my top methods of getting traffic to a blog. Those include: article marketing, link building and content creation/ranking factors.

But blogs are a special breed of web-site. There are additional methods of getting new visitors to your blog that are very effective. The first one I played with was linking to others. For your blog marketing efforts to work, you must understand that bloggers are part of a community. Those of us old-timers on the ‘net remember when the entire ‘net was a small, close-knit community… when it was OK to send an email telling others in your topic area that you just set up a site and would like a link on their site.

That isn’t what I’m suggesting with the blog community. The days of sending even a personal email to someone you haven’t met are nearly over. The spam problem has made that more and more difficult. However, it is still OK and still rather expected that you introduce yourself when you come into a community. It is also a good idea to let your new community know that you are a friendly guy and are willing to help out in the community.

This post will tell about one way to do that when you enter the blogosphere. First, you should find your neighbors. The Alexa toolbar is going to help you find out who the leaders are in your new community. Start by searching for “______ blog” on Google, Yahoo or your favorite search engine. Fill in the blank with the topic of your blog. Take a look at the blogs you see.

Do you like them? Good; these are leaders in your new community. Link to them in your blog roll. Read them daily to find out what is going on in your community. Do you not like them? No problem. Don’t link to them then. Don’t read them. Don’t introduce your visitors to them. It isn’t required that you like everyone in your new community, but you do want to be a part of the community you now live in…

Now as you read those blogs daily, notice their blog rolls (links they have to other blogs in your community). Go visit them. This is where the Alexa toolbar comes in. You will find some new leaders (those with blogs showing less than 100,000 on your Alexa toolbar). Check out their blog and if you like it… add it to your own blog roll.

I recently moved to a town of about 300 way up in the top of the Utah mountains. It was a new community. I had never lived in a rural area before, so it was critical for me to go through this exact same exercise as I became a part of my new community up here in the mountains. Sure; it didn’t involve Alexa or linking to others… but the concept is the same. When you enter a community and want to be a part of that community, get out there and get to know people. This is one way to do that in the blogging community.

I now have a hundred or so links from those in the blogging community after just a couple of months. From those links, I have over 600 daily visits and over 100 loyal readers who come to read my blog almost every day.

Did I ask for any of those links? Nope. Just like they didn’t ask me for the links I gave them. Do I have 100 outbound links? Nope. A lot of those links came in without me linking to them. As I get the chance, I go and check out their blog and if I like it… I give them a link. If I don’t like that blog for whatever reason; I don’t include it in my blog roll. It’s not always a tit for tat link exchange.

Some of you may be confused at this point about how my outbound links became inbound links without any other action. You may be confused about why I called this article “Getting Blog Visitors” when I have only talked about how to send my visitors to others by linking to them. OK; let me go into why this uniquely works very well on blogs, but not on other web-sites.

First, of all… I use WordPress. It is the fastest growing blogging software out there. I’m not sure of the features of other blogging software, but I know the follow applies to WordPress. When I log in to my control panel to write a blog post, I am given a page that shows a number of blog stats. One of the most prominent parts of those stats is the number of inbound links… AND a list of those who recently linked to me.

When you see that a blog called “Mattress Cleaners” just linked to you… can you ignore that? I can’t. I’m immediately distracted… and what do I do? I click on it. I go and check out that Mattress Cleaner blog. They just got another reader (at least for that day). If they were a quality blog that was actually relevant to the blog community of my own blog (and they aren’t)… they would get a link in my blog roll so that I could check them out periodically.

The same thing is possible with non-blog web-sites. When you link to a site and send them traffic, that shows up in their referrer logs. However, a lot of webmasters don’t look at their logs or stats. Those who do may use stat software that doesn’t even show referrers. They may only focus on traffic and not where it comes from.

However, most bloggers DO see when someone links to them. It is right in their face when they login to make a new post. All you need to do to let someone know that you have moved into their blog community is to link to them. BTW, it not only introduces you… it lets them know that you are friendly and you like their part of the blog community you just entered. Don’t be surprised when they link back or even write a post about your blog.

It’s that simple.

Promoting your blog using the social and bookmark networks

Sometimes you come up with a great blog story. You know it will drive you a lot of traffic but you have a problem. None knows about your great blog post. In order to get maximum attention you need to spread the word around. This is where the social / bookmark networks come handy.

What is a social / bookmark network?

It’s a place where you can share your stories or bookmarks with others. Take blog reporter for example. You submit your blog story to the network, allowing other members to vote and comment on it. More popular stories that receive a certain number of votes get promoted to the front page. Most social networks are different. Some even allow you to export a large number of bookmarks straight from your browser.

Why social networks?

1) Social networks get a lot of traffic due to their nature. Users often return to read the latest stories and share their own.

2) Readers are usually only one click away from your blog. A popular submission can bring you thousands of daily visitors.

3) Most social networks are free and take seconds to register and submit your first entry.

4) You will be surprised when you see the amount of other websites that use feeds from various social networks. A good story can spread across the network like wild fire.

5) If your story will not get to the front page you can always submit another one. In most cases there is no limit on the amount of stories you can submit.

6) Most social networks are search engine friendly. Not only your story will be picked up by major search engines in no time, in most cases you will also get a reciprocal link. Some social networks have very good google page rank (PR)

Tips and tricks:

1) An interesting, catchy story is often a must. Your main target is to get promoted to the front page by getting enough votes. You need to convince other readers to vote for your story. Strange, shocking and controversial stories often do well.

2) You can always ask your friends to join and vote for you in order to get more votes. Don’t create fake accounts because you will simply get banned.

3) The more stories you submit the better. If you want a steady flow of traffic you will need a steady flow of submissions.

4) Just enjoy your experience. I certainly find it more interesting compared to other methods of blog promotion, such as link development.

There are a lot of various social networks around. Simple search on google should do the trick. I personally recommend blog reporter because it is the first personal publishing network designed especially for blogs.

Tips For Getting Those First 100 Monthly Blog Visitors

I monitor a lot of blogs, forums and news sites with my trusty RSS reader. One of my favorite sites is SitePoint, which is a terrific discussion forum for webmasters, programmers and domain name investors.

I’ve had some great conversations on the forums and via IM that have been very enlightening.

In a recent post, one of the SitePoint forum guys was lamenting the fact that he was having trouble getting to 100 unique visitors per day.

There was some good, solid advice that I would like to share and build upon:

1. Make sure your posts are optimized with popular keywords. I would be careful with this one because you don’t want to lose your blogging voice or make your pages read awkwardly by jamming in as many keywords as you can. Do check for the most popular keywords in your universe, though, using a tool like WordTracker. As a poster on SitePoint said, using the competition values in WordTracker allows you to pick keywords that haven’t soaked the web yet.

2. Use a service like PinGoat to ping blogger indexing sites every time you change your site. Pinging is basically extending an invitation to indexing services like Technorati, IceRocket and Feedster to come to your site and index it. The more indexing you get, the more exposure you get. PinGoat is a terrific service that pings them all at the same time.

3. Update your Google Sitemap every few posts and resubmit it. A Google Sitemap is an interesting and amazing phenomenon. Here is how Google explains it:

The Google Sitemaps program is two-way communication between webmasters and Google. You can give us information about your site so we can index it more effectively, and we can show you how we see your site and tell you about any trouble we’ve had crawling it.

Basically you create a special xml file and tell Google to go look at it. It uses the file to better index the site. And it definitely works. There’s even a Plugin for WordPress that will build the perfect sitemap for Google. You can read more about sitemaps by visiting the Google Sitemapspage.

4. Post relevant comments on blogs related to your content area. Look around, find people blogging about the same stuff as you. Monitor their blog sites and participate in the discussion. Be sure to include a link to your site in all of your comments. It’s a great way to correspond with like-minded people and get your name and site name out there.

5. Search for link partners and link exchanges at least once a week. If you find a site you like, include it on your link page and drop the site owner an email. He or she will most likely list your site as well. Join a couple of free or cheap link exchange sites and stick to your subject area when exchanging links. Always visit the prospective link exchange site and ask yourself if you would be doing your readers a service by sending them to that site. If not, don’t link to the site.

6. Write great content, and don’t plug stuff unless you are familiar with it and approve of it. If you write interesting content about subjects that interest people they will always find you. Don’t hustle your readers — if you are going to plug something for money, make sure the product or service is something you would use and recommend. If people sense a hustle they will not convert and they will not come back.

7. Watch your keywords and make sure they are performing. DigitalPoint has a terrific tool that will help you track your keyword placement over time so you can see how your efforts are doing.

8. Perform some basic Search Engine Optimization. Learn how to not only optimize your posts, but optimize your entire site. You can get some great tips and tools at SeoChat.com

9. Shake loose a couple of bucks and buy some ad space. Once you’re certain your blog looks and operates perfectly, spend $100 on Adsense ads and see how that helps.

10. Be patient. It isn’t going to happen overnight. It will take weeks or months to get things rolling.

Why is my blogs revenue so low?

Those who blog partly because they want to earn some extra money often ask the question:”Why is my revenue so low?” There are people who think that blogs simply can not generate much money. They are wrong! Blog can generate you the same amount of money if not more compared to any other website. Now im talking about PPC (Pay per click) sorces of revenue such as google adsense here.

The main problem I have noticed is that people tend to concentrate on wider markets. If you are running a personal diary kind of blog, the chances are that there are thousands of similar blogs around. The more competition you have, the harder it will be for you to make some cash. Instead try concentrating on smaller markets also known as niche markets. Not only it will be easier for you to develop the traffic, the CPC (Cost per click) should also be higher due to advertisers demand exceeding publishers supply.

Secondly you need to have a unique selling point. You need to give your readers something that nobody else does. This should really help you get returning visitors.

Finally it’s the ads themselves. You should channel your ads. This way you will be able to measure your ad block’s performance. One of the most important things is to experiment. Try different ad formats, colours and positioning. Run your setup for a few weeks, note the performance and try something different. Even if you think you have found the optimum ad setup keep on trying to improve it. In most cases you can always tweak something to make your ad performance better.

If you need help finding traffic for your blog, you can always submit your blog stories to the new personal blog news publishing system designed especially for the blogging community.

Why You Should Blog!

I have been blogging for just over two months now. Many of my mentoring students have been asking my advice on blogging. I have so far hesitated to teach much about blogging, because it’s not something I feel I “know” yet. I feel much more comfortable teaching about things I know.

Well… I took a look at Alexa today and noticed that this blog almost hit the top 10,000 most visited sites on the Internet today. I have been seeing success with many of the methods that are unique to blog promotion. I felt it was time to write a post about blog promotion… BUT… WAIT! I haven’t even explained why I have this blog thing. I can’t really jump into getting traffic to your blog without explaining why I have a blog and why you should have one too; now can I?

Let’s go back to my history. I “made it” online without many of the tools you see me offering today. I had no products. I had no copywriting ability. My search engine ranking data was my key to my original success on the Internet. I would simply create high ranking web-sites for some market and sell the traffic from those sites directly to those who did have copywriiting ability and products. Obviously I no longer recommend that. Having your own product and copywriting ability are both multipliers to knowing how to get traffic. Now-a-days I focus on all three aspects of your Internet business and recommend that you do the same.

With that said… don’t underestimate the traffic business. Consider this. Who is the richest man in the world? Right. Bill Gates. He sells software. Software is a good business! Consider this though. Who are the 3 leading sites on the Internet? Go check Alexa if you don’t know. OK; don’t check. I’ll just tell you:

1. Yahoo

2. Google

3. MSN (Microsoft)

Now take a look at that third one. That’s the company that Bill Gates (the richest man in the world; remember?) started. Now he’s messing around on the Internet in the #3 spot.

Now; let’s take a jump here. What do those three sites sell? Ok; take a minute on this one. There will be a test.

That’s right. They sell traffic (or they mostly sell traffic… Yahoo and MSN are a tiny bit more diverse than that). Now isn’t that interesting… The richest man in the world… who go that way by selling software… now wants to sell traffic.

OK; that was a diversion. We’ll come back to that later. What I wanted to tell you about was my experience selling traffic (which is still the largest part of my business). I made a mistake. I sold traffic anonymously under corporate names. None of my traffic customers know who I am. They just buy traffic from XYZ Corporation because it converts to sales for them. XYZ Corporation has no personality. In fact, it’s fully automated and most of my customers seem to like it that way.

I tried to change that a couple of years ago. I started sending them emails teaching how they could get the most out of my traffic service. I was too late. They didn’t know me and they didn’t want to hear from me.

Then I tried one last attempt (I’m glad I did) by offering them a special on traffic that month. I think I did a two for one deal or something like that. Over 25% of my customers bought a new campaign that day. I made over $60,000 in one day with that one email. I thought that was cool! I still do. I can write a single email and make thousands of dollars in a single day. I think a lot of marketers like that.

The power of your customer list is incredible! If you can convert 2% of strangers into customers with a sales page, you can convert 25% of your existing customers into customers of another product with that same sales page. That’s powerful!

I tried it with another product. It was a good product. It was mine. It was the search engine research itself that lead to the traffic those customers were buying. In effect, I was offering to teach them how to generate the same traffic that I was selling to them. It flopped miserably. No-one bought. I tried several other products. Nothing. Why?

Some of the responses told me right away. Even though I was writing under the company name, they didn’t know me. I’ll repeat that. They didn’t know me. They knew my company. They knew that my company delivered great converting traffic, but they simply didn’t know me. An endorsement of one company by another isn’t very powerful. It isn’t nearly as powerful as an endorsement by an individual.

So, I went on to do the Freedom Events. You know how they went. Based on the endorsement of a few well-known Internet marketers, they sold out. Lesson learned. To get that 25% number, you need one of the following:

1. To be marketing to your customers as a company and selling a special offer on the product of your company that your customers already know about.

2. To be marketing to your customers as a person and selling a special offer on any product that you personally endorse… and have never given a bad endorsement on a product to your customers before.

I wanted to do the latter with my own customers… not those of another Internet marketer.

What is the best way to do that? As I look around, a blog is the absolute perfect vehicle for that. As I sell products (and cross-promote them on the owner’s pages), I also promote this blog. I do it very early in the process. It is mentioned on the owner’s page and is also mentioned in the very first email most people get after purchasing one of my products.

They buy the product from a stranger, but I introduce myself as the creator of that product very early by pointing them (you) at this blog.

Then, I don’t hide the blog behind some corporate image. You do buy my products from a corporation, but do you even know the name of that corporation? Who cares what it is called? I want you to get to know me. That’s the purpose of this blog.

Now some folks are finding this blog before they purchase one of my products. That’s OK too. Some people buy a product based on the sales page. Some buy because they know the author never produces junk. Some have a combination of those reasons.

OK; so… yes… you should have a blog. I suggest that you create your blog between your 3rd and 4th product in your primary market. That’s when I created this blog. That is also when you want to start cross-promoting your 3 or 4 products on their owner’s pages.

Here are some other things that I think are important:

1. Register your name for the domain for your blog.

2. Put your name at the top, not some cutesy blog name.

3. Share of yourself. Do not post to your blog like you are a customer service rep answering the phone for a large company… never revealing anything of yourself… only the corporate script. Chat with your customers like they are dear friends. Don’t give out your home address or phone number, but within the context of the blog… what are you afraid of? Let your blog readers get to know you.

4. Post often. People can get into the habit of doing something daily or hourly very easily. It is much more difficult to get into a weekly or monthly habit. Post at least daily so your blog readers can get into a daily habit of reading what you have to say.

5. Don’t worry about giving away secrets of your products. That’s one reason I only sell software, video and mentoring products right now. It’s simply not possible to accidently give away too much in text on your blog. Software and video are both more robust mediums than text. I can explain in words all day long how to do something… it will still be useful to buy the software to automate that task and/or buy the video to actually see how it all works.

6. Get a subcribe link up on your blog (and all of your content sites). Some people will want to follow your blog, but won’t remember. You need to give them a way to allow you to send them reminders when you post. This will dramatically increase your number of repeat visitors over time.

OK; I think that answers the question about why I have a blog and why you should too… and how you should set it up. Now, I can jump into the specific ways to get traffic to a blog that only exist for blogs… not other types of sites. I’ll do that in a future post.

For now, go register your name and get WordPress installed on that domain. Get your subscribe link up. Write an article and submit it to your blog… and then submit it via Artemis Pro with your blog mentioned in the resource box of your article. That’s how I started just a little over two months ago and as of today… I’m almost in the top 10,000 most visited sites on the Internet. See if you can beat me in the next couple of months.

You Need Traffic For Your Blog, Here’s How To See It.

For those who blog, or write in online journals, keeping track of visitors can be a great way to see who visits a particular blog. There are many ways to keep track of blog readers when you blog. Blog hit counters; visitor tracking, referrers and keywords all can help you know if someone has visited your blog.

When you set up your blog, you will probably have already decided on the type of blog you will keep. Some web blog hosting sites will offer there service for free, but have a minimum of features. Other blog sites might cost, but will offer bloggers services to keep track of visitors. There are many reasons to track the visitors that read your blog. Understanding who visits you blog will help you know what your readers are looking for. Successful blogging starts with interested writing and will appeal to your readers. Another reason you might want to keep track of the visitors that come to your site is to increase traffic. This is especially important for blogs that are for companies. Companies can use their blog for inexpensive advertising. Knowing who visits the blog site will help a company understand if they are reaching their target audience for their services or products.

A blog hit counter is one way to keep track of the amount of visitors that read your blog. Blog hit counters are usually small boxes at the very end of a web page that updates a number every time your site is hit. Some blog hit counters can give site owners site statistics, reports and graphs to illustrate blog activity. These counters can also show you where your readers are finding your site. If your blog hosting site does not offer a blog hit counter feature, one can easily be downloaded or added to your page from another site. There are many free sites that offer counters for blog pages. Blog writers can register on the hit counter site, download and install directly into the blog template. This will give an accurate count of how many visitors you have to your blog. If you are not worried about keywords or details information about your readers, then a blog hit counter is the easiest way to track your readership.

If you want more advanced blog features, then you can add tracking options to your blog. There are several ways you can track your readers. One is by keywords and the other is a visitor tracker. Keyword trackers are ideal for those who need to know what keywords people are using to locate a blog. This could be important for businesses that need to reach potential consumers. A good keyword tracker can also help you organize your blog site to determine which keywords are most popular with readers. It can also help get your site listed on search engines. Keyword trackers can be downloaded for free in many cases. If your site relies heavily on readers, then a keyword tracker could be a good choice.

A visitor tracker works much the same way as a keyword tracker. The difference, however, is that a visitor tracker will provide you with information statistics about your blog visitors. Usually, this information is given in easy to understand graphs and tables. If you need to see where your visitors are coming from, then a visitor tracker can be quite beneficial. It is a little more sophisticated than a hit counter, but works about the same way. When a visitor enters your blog site, their information is saved onto the visitor tracker. When you are ready, you can log in and see exactly who your visitors are. Many times not only are you able to see the statistics on your readers, but you can also see reports for current visitors and those that have visited the site in the past.

One other way that a blog writer can keep track of their readers is to include a comment section at the end of your blog page. Not all visitors will want to leave a comment, but this is a good way to gain feedback about your site. You will better understand the type of readers that frequent your site, but also understand the kind of content that they want to read.