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Tag Archives: search engine optimization

Without Search Engine Optimisation Your Website Could Be Lost

Building a great internet site is a wonderful achievement. But it could also be a complete waste of your time and money unless potential clients can find it. Search Engine Optimisation (SEO) is one way

DMOZ – The First and Last Step towards Website Submission

What is DMOZ or OPD
The DMOZ (Directory Mozilla) or Open Directory Project (ODP) is the most comprehensive human edited directory of the Web which is compiled by a vast global community of volunteer editors. Majority of search engines including AOL Search, Netscape Search, Google,

Harnessing the Power of Robots

Once we have a website up and running, we need to make sure that all visiting search engines can access all the pages we want them to look at.

Sometimes, we may want search engines to not index certain parts of the site, or even ban other SE from the site all together.

Blogging – Why It Works So Well For SEO

Blogging is one of the most efficient ways to increase your website rankings on search sites like Google and Yahoo. Blogging refers to posting your website links to blog sites in order to increase your website rankings. Blogging work best for the SEO as it is the one of the most effective tools to make your website popular amongst the people. If your website is more famous it will generate more revenues as more and more people will visit your site.

You can follow these simple rules for SEO and your blog will definitely rank much higher in search engines. You should use your primary keyword most often in your blogs. The URL that you post on the blogs should contain a primary keyword to optimize your website. You can also use the main keyword in sub domains to get better results. In case your website is about automotive parts then you can use the keywords “Automotive Parts” in your website. Also it is necessary to use your main keyword in the title of your posts and the titles of your web pages. Also use the main keywords and key phrases in your H1 and H2 headers to make them more searchable.

Next you can use your secondary keywords in the body of your post in the blog. The more times the keywords are found in the webpage or post, the better are the chances of the search engines will be able to pick up the keywords. However it should not look like spam. You should refrain from posting the same keywords again and again in the same post as then Google will ban your site for some time and your rankings will fall drastically.

You should also use your primary and secondary as much as possible in the anchor texts for linking the text to other blog sites or other blog posts. Also make every effort to make your site easier for search engine to track. Also it is very much necessary to make your navigation bar of the whole website on every page of the website. All your previous posts should be linked to all pages so that they can be easily searchable by search engines.

You should also create back links to your website on as many blogs as possible. This is because it will help a lot in getting the rank of your website higher in the search engine pages. The more links you have created the higher will be the rank of your website on search engines. You can get back links to your website is to submit your blog and RSS feeds to as many blog search engines and blog directories as possible. Exchange your links with other blogs and network with as many people as possible on the blogs. If you find any interesting information on a blog then don’t forget to link it. The track back will become a link to your blog after some time. In the end to optimize search engine results for your website you should update your blog frequently.

How To Optimize Your Blog For Search Engines

Many clients ask me how to drive more traffic to their blogs. By now you have probably heard that blogs are an excellent resource to get leads as well as clients for your business. The best way to do that is by creating search engine friendly blog posts that get indexed in search engines. When people search for information on topics you discuss in your blog it appears on the search engine result pages. Potential customers then are able to read what you have to say and get on your mailing list.

So now it all boils down to techniques that help you effectively optimize your blog for search engines. Here are tips and ideas to do just that:

– Create A Keyword Rich Header For Your Blog. The header repeats on all pages on the blog. By making sure that your header contains targeted keywords, you are able to get more of your blog pages indexed in search engines.

– Treat Each Blog Post As A Separate, Optimizable Page. Use the process of search engine optimization on each blog post. This means that you need to create an optimized title for each post, find targeted keywords for each post and weave the keywords into your post’s text.

– Make Sure That Each Blog Post’s File Name Are Descriptive. Different blogging software behaves differently, but some will call your blog posts 2.html, 3.html, 4.html, etc. As you can see, that is not very descriptive and not particularly helpful to either people or search engines. When you create a post called “How Coaching Helps Business Owners”, calling it “how-coaching-helps-business-owners.html” is a much better title than “5.html”

Make sure that your blogging software creates descriptive file names for your blog posts; it is better both for human readers and search engine spiders.

– Get Links Pointing To Your Blog. Quality links to your blog means more blog visitors and higher search engine rankings. Current search engine algorithms value links to your blog, which means that having links pointing to your blog will improve your blog’s search engine rankings.

– Get Your Blog Listed in Blog Directories. Blog directories are a great source of getting unidirectional links to your blog. Since blog directory links many times are unidirectional (they link to you, but you don’t link back to them), they are great for boosting your search engine rankings. Having many unidirectional links pointing to your web site will improve your search engine rankings.

A blog is an excellent marketing tool, but your blog will not attract more leads and clients for your business if you don’t use search engine optimization techniques to optimize your blog and attract targeted search engine traffic to it.