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Tips on Getting Your Domain Name Right

If you are going to start a web site, you have to have a domain name. There are a couple of tricks, however, you should know before you buy one.

Tips on Getting Your Domain Name Right

How to Write Effective Copy for Your Company’s Blog

Weblogs, more commonly known as blogs, are spreading feverishly across the Internet. According to Robyn Aber of Cisco Systems Inc., about four million blogs populate the Web. Though most private individuals maintain blogs, many companies are beginning to launch company blogs to communicate and interact with their clients, customers, and the public.

How can you create a company blog that outshines and outlasts every other blog? And how do you hypnotize readers to keep coming back? This article provides tips to write effective, attention-arresting blog copy and shows how you can develop reader and customer loyalty.

1. WRITE CONVERSATIONALLY.

The most engaging blogs speak to their audience in a casual and conversational tone. A big benefit of a blog is its ability to speak to readers in a way that is personal, candid and straightforward. Write your blog the same way you’d speak to your audience, face to face. The personal element is almost always what attracts people and keeps them coming back to your blog.

Amy Joyce of the Washington Post says, “Web logs—or blogs—started as a way to talk about new technologies, vent about life and interact in a no-holds-barred forum. Since blogs became the next big thing, an increasing number of companies have come to see them as the next great public relations vehicle—a way for executives to show their casual, interactive side. But, of course, the executives do nothing of the sort. Their attempts at hip, guerrilla-style blogging are often pained—and painful.”

To avoid this pitfall, simply be yourself. The best blogs reveal the interests, opinions, and personality of the writer. Your perspective, personal and professional, is unique in all the world. Let it shine through, and your blog will automatically be one-of-a-kind. An interesting blog will bring back customers again and again and will generate priceless interest in your company.

2. TELL STORIES.

Readers want to know things they already don’t know about your company. They want to know what the products, services, people, challenges, and innovations in your organization are really like. If you give them a glimpse of the inner workings, express your opinions boldly, and tell engaging stories, you will foster reader interest and loyalty. In a biography, both interviews and quotations usually are the most intriguing parts. Think of your company blog as a business biography. Personalize it with your unique thoughts and perspective.

3. MAKE IT PERSONAL.

Write about what you know. Draw from your expertise to inform the public about the finer points of your business. Detailing development ideas, setbacks, successes, and reactions reveals the human element and engages the reader. It’s fine to talk about new products and innovations, but blogs devoted mostly to marketing and promotion are the most boring and least popular of company blogs. Make these topics more appealing to readers by framing such announcements with personal impressions and insights. Customers want to feel a kinship with the brand. Letting them in on the details of your business will make them feel part of your company culture and increase the chances of their lifetime loyalty.

4. UPDATE FREQUENTLY.

Once you have established a good reader base, offer new insights regularly to reward surfers for coming back. Not only does this provide more information and exposure, but it also reflects that your company is active and on top of things. Link to current articles from other sources to keep readers abreast of developments in your sector. A rarely-updated blog feels stale and tired. This is not the reputation you want your company to have!

5. ADHERE TO COMPANY RULES.

You are personally responsible for whatever material you publish on your company blog. Respect the confidentiality of your organization and employees. Though you may express disagreements or concerns, do not make personal attacks or use the blog to air petty complaints. Do not reveal proprietary information; and avoid discussing revenue, share price, or other financial statistics. Observe copyright law, and quote sources as you would in any other document. Make sure what you write in the company blog reflects the company’s goals. Keep in mind the ultimate goal of most company blogs is to increase visibility and promote the exchange of information. While most companies allow and encourage blogging on company time, you should avoid letting your writing time interfere with your regular workload.

6. WRITE GRAMMATICALLY.

Finally, make sure that what you write is grammatical. Your blog entries reflect your company, and you want to give the best possible impression of the organization and its personnel. The Internet is rife with bad English. Though blogs tend to be relaxed in tone, it is no more appropriate to ignore standard English than it is to wear flip-flops and swimming trunks on casual Friday.

A company blog is an excellent tool for promotion, communication, and information. The tips outlined here will help elevate your blog and generate traffic and interest. Good luck, and welcome to the wonderful world of blogging!

Promoting your blog using the social and bookmark networks

Sometimes you come up with a great blog story. You know it will drive you a lot of traffic but you have a problem. None knows about your great blog post. In order to get maximum attention you need to spread the word around. This is where the social / bookmark networks come handy.

What is a social / bookmark network?

It’s a place where you can share your stories or bookmarks with others. Take blog reporter for example. You submit your blog story to the network, allowing other members to vote and comment on it. More popular stories that receive a certain number of votes get promoted to the front page. Most social networks are different. Some even allow you to export a large number of bookmarks straight from your browser.

Why social networks?

1) Social networks get a lot of traffic due to their nature. Users often return to read the latest stories and share their own.

2) Readers are usually only one click away from your blog. A popular submission can bring you thousands of daily visitors.

3) Most social networks are free and take seconds to register and submit your first entry.

4) You will be surprised when you see the amount of other websites that use feeds from various social networks. A good story can spread across the network like wild fire.

5) If your story will not get to the front page you can always submit another one. In most cases there is no limit on the amount of stories you can submit.

6) Most social networks are search engine friendly. Not only your story will be picked up by major search engines in no time, in most cases you will also get a reciprocal link. Some social networks have very good google page rank (PR)

Tips and tricks:

1) An interesting, catchy story is often a must. Your main target is to get promoted to the front page by getting enough votes. You need to convince other readers to vote for your story. Strange, shocking and controversial stories often do well.

2) You can always ask your friends to join and vote for you in order to get more votes. Don’t create fake accounts because you will simply get banned.

3) The more stories you submit the better. If you want a steady flow of traffic you will need a steady flow of submissions.

4) Just enjoy your experience. I certainly find it more interesting compared to other methods of blog promotion, such as link development.

There are a lot of various social networks around. Simple search on google should do the trick. I personally recommend blog reporter because it is the first personal publishing network designed especially for blogs.

Why is my blogs revenue so low?

Those who blog partly because they want to earn some extra money often ask the question:”Why is my revenue so low?” There are people who think that blogs simply can not generate much money. They are wrong! Blog can generate you the same amount of money if not more compared to any other website. Now im talking about PPC (Pay per click) sorces of revenue such as google adsense here.

The main problem I have noticed is that people tend to concentrate on wider markets. If you are running a personal diary kind of blog, the chances are that there are thousands of similar blogs around. The more competition you have, the harder it will be for you to make some cash. Instead try concentrating on smaller markets also known as niche markets. Not only it will be easier for you to develop the traffic, the CPC (Cost per click) should also be higher due to advertisers demand exceeding publishers supply.

Secondly you need to have a unique selling point. You need to give your readers something that nobody else does. This should really help you get returning visitors.

Finally it’s the ads themselves. You should channel your ads. This way you will be able to measure your ad block’s performance. One of the most important things is to experiment. Try different ad formats, colours and positioning. Run your setup for a few weeks, note the performance and try something different. Even if you think you have found the optimum ad setup keep on trying to improve it. In most cases you can always tweak something to make your ad performance better.

If you need help finding traffic for your blog, you can always submit your blog stories to the new personal blog news publishing system designed especially for the blogging community.

Google probes for enemies within

Google is investigating whether one or more employees may have helped facilitate a cyber-attack that the US search giant said it was a victim of in mid-December, two sources have told Reuters.

Google, the world’s most popular search engine, said last week it may pull out of the world’s biggest Internet market by users after reporting it had been hit by a “sophisticated” cyber-attack on its network that resulted in theft of its intellectual property.