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How Blogging Impacts Mainstream Marketing

Because I’m a journalist and copywriter who also reads and writes blogs, people who don’t use the Internet as much as I do have started to ask me some searching questions of late. Some of them sound worried.

They have heard a lot about blogging and the impact it could have on traditional marketing.

One person even asked me (perhaps a little concerned) if PR teams will be replaced with bloggers. I don’t see it, I reassured them.

PR is also about managing people and that will always be important. The mainstream media isn’t about to disappear, and the majority of the population probably couldn’t care less about blogs. For all the hype, blogging should be seen as a potential addition to a marketing portfolio.

The place blogging may have its biggest impact is on areas of the trade press.
There is a revolution in publishing taking place, sparked by the new forms of advertising such as Google ad sense. This has made it possible for someone running a blog site, with a staff of one and overheads of almost nothing, to start earning a living from their publishing.

If the blogger can get readers, then Google places the ads (relevant to the content) – and you have a publishing business. This gives a lot of people an incentive to provide great content – so that they get more readers, and more money from ads.

It’s just like the traditional press, but without the need for offices, advertising sales teams, HR departments etc.

This works best in niche areas. Soon, there may not be much need for magazines about new gadgets, or mobile phones, or ride-on-lawn mowers or whatever. Because the blogs have it covered, providing more up-to-date information and readers who are ready to buy – and can simply click on the advert.

The everyday bloggers have a new-found power and are not about to go away. Some blogs now get millions, even tens of millions of readers a day. They are rivalling the mainstream media – and if the US government can’t control them, what chance does a small company or even a big enterprise have?

Companies and blogs

It’s still pretty early days for companies using blogs, and the whole thing is evolving. It will probably settle down into one more piece in the jigsaw, another communication channel that companies can use.

The style used in company blogs needs to be less “written by committee” and more personal and spontaneous.

Companies that try to use too much subterfuge in the blogging world are exposing themselves to a potential backlash. There’s a great emphasis on honesty in the blogging world – for example bloggers will often end a post with a “disclosure” note which mentions any conflict of interest.

At a simple level, blogging can be seen as simply another way of publishing information on the Internet. It’s useful because it is so fast and it’s easy to get a range of people involved quite quickly.

However, there are real skills involved to good blogging. Not only does the writing have to be engaging, colourful, funny, informative etc, but the writer also needs to take account of search engine optimisation techniques – which basically means using the right keywords to ensure the blog shows up in the search engines.

At it’s most sophisticated, blogging is being used to create “viral marketing” campaigns – to create a “buzz” around a product as though this were coming from ordinary people. This is a whole new field of marketing / advertising…

Make Money Blogging by Writing Reviews- Why writing reviews can be profitable

Marketers are still faced with the same problem they have been facing for a while. At least for some media, marketing can be perceived as interruptive and negative in nature. Advertising on TV can be intrusive and produce the exact opposite effects. Viewers often feel as if ideas are imposed on them. The opposite happens with blogging. When done properly, advertising is not intrusive. On the contrary it can be helpful. When done in the form of a review, readers can gain from the information presented and possibly pursue the advertisements or just read a different post. A reader can always find what they are looking for. For the marketer, the situation is beneficial since, they do not perceived negatively. Readers can also interact; write responses that result in getting desired feedback for their product or service. Bloggers can harness these benefits their blogs can offer and make money doing so. More and more bloggers are monetizing their blogs by writing reviews. Making money blogging by writing reviews is becoming increasingly popular and profitable for some. A good comprehensive review by an established blogger can cost thousands of dollars and for the advertiser it can be what makes or breaks his campaign. Every marketer should at some point consider buying reviews from bloggers. They are great in increasing buzz for the product, driving traffic to a site and a way to build backlinks. When writing a review of a product or service, whether you are paid to do so or not, you should always keep a few things in mind.

Don’t be biased
When presenting your readers with a new service of product you should always to so without being biased; you should be honest and present what you think are the positive as well as the negative features of what you are reviewing. Don’t be dogmatic; always do so in a subtle way.

Be coherent
Write reviews in the best possible way. Put effort in your writing; make sure your spelling and grammar are correct.

Use pictures
A good review will always have a few pictures of the product or screen shots of the site that is being reviewed. Aside from the fact that they can intrigue a visitor in becoming a reader, they can give a reader a good idea of what the site being reviewed is about.

Don’t charge too much
Always charge a bit less than your competition.

All internet marketers are sensitive to the importance of building backlinks; ideally, one-way-links pointing to their sites. When someone posts a link with a keyword pointing to their site, it represents a vote of confidence for that page; at least for search engines. Google, for instance, ranks results on a page based on how many votes of confidence they have. The top results for a keyword are the ones that have the most links pointing back to them with those particular keywords. In order to win in the ranking game, marketers need more links. If you have a blog, you can write reviews with links pointing back to their products. Selling links is another way, however, it is not recommended due to the fact that Google punishes both parties.

The Rating Blog – A Top Ranking SEO, Internet Marketing and Online Business Blog

If one wants to reach dizzy heights in Internet marketing in a genuine and time tested manner then The Rating Blog should invariably be such a person’s place of online business pilgrimage. The Rating Blog is the favorite of the best search engines of the cyber world and, being a highly SEO acclaimed blog, it is frequently visited by some of the expert talents of online business from whom an online business dabbler can take valuable advice. This blog is attractive in its content and interaction with its visitors. It consists of the following sections: the Blog, The Online Business Handbook, Money Maker Monday, Asking Alan, Interviews, About, Articles and Advertise.

The creator of The Rating Blog is an online business expert who believes in showing a reliable way of achieving success in Internet marketing. According to him, there are no shortcuts to success, as many Internet marketing blogs falsely promise. Here, one can get invaluable assistance in starting and carrying on Internet business successfully. Blog marketing is fast catching on these days and the online community is infested with innumerable business blogs that offer highly useless information to which the inexperienced business enthusiasts get attracted. These are actually marketing blogs, whose main aim is just to make their blogs popular by attracting SEO traffic.

The Rating Blog is a business blog where people can get everything under the sun about online business. In the Blog section one can get current information about online business amongst useful information from other fields. In the About section one can get to know the author of The Rating Blog and find out how he feels he and his visitors are benefited by this Internet marketing blog. The Online Business Handbook contains A to Z information about online business.

In order to gain maximum benefit from this ace marketing blog one should first subscribe for this handbook that is available absolutely free, read it, visit the blog, subscribe via RSS and subscribe to the author’s newsletter. Attaining 100 % success in online business is explained in 3 simple steps. Selecting the web host, registering domain name, website promotion by buying traffic from some of the best search engines and SEO blogs and then monetizing one’s website traffic are amongst the major steps in achieving success in online business.

The Money Maker Monday and Asking Alan podcasts are unique features of this top-rated SEO blog. These are the podcasts through which the e-business expert keeps in constant touch with his visitors, clears their doubts and offers expert advice. The Interviews section of The Rating Blog consists of interview excerpts from people who have made it big in online business, so that beginners take them as examples and work their way to success. The Articles section consists of the best Internet business write-ups. In the Advertise section one can place advertisements of his/her company, as this is one the most frequently visited amongst the SEO blogs and the response to the advertisements can be overwhelming.

The Rating Blog –The Ultimate Destination for Internet Marketing and Online Business Enthusiasts

If one dreams of making it big in Internet marketing and remain consistently successful in whatever online business one chooses, then a visit to The Rating Blog is a must. The Rating Blog is one of the best and fastest growing online business information and advice providers. One can depend on this SEO top-rated blog to give genuine, methodical and realistic information about online entrepreneurship and the methods of going about it. Though a comparatively new blog, having been created by one of the best wizards of online business, it has touched great heights of popularity and is still growing in leaps and bounds.

The Rating Blog is an online business feature-enriched blog. It is an online entrepreneurship enthusiast’s paradise. It has a number of sections: Blog, The Online Business Handbook, Money Maker Monday, Asking Alan, Interviews, Articles, About and Advertise. All these sections contain highly tested information about online business thus making this SEO blog a favorite amongst Internet marketing blogs.

In the Blogs section, one can expect to find posts on a variety of general as well as business oriented topics. One can expect to land up with some valuable advice and opinions on blog marketing along with internet marketing. The Online Business Handbook is a must-read for online business enthusiasts. It provides reliable, easy to implement, tested information and instructions to achieve success in the online business world. One needs to supplement information provided in this ace marketing blog with that provided in The Online Business Handbook to get a complete command over online business procedures, strategies and tactics.

The Money Maker Monday section is another highly popular feature of The Rating Blog that makes this Internet marketing blog unique. This consists of a series of weekly podcasts where the creator of The Rating Blog gives expert online business advice. The Asking Alan section also consists of a series of podcasts similar to Money Maker Monday, but the difference is that in this section the questions asked by the business enthusiasts are answered. These features make The Rating Blog go high up in the rankings of SEO Blogs. The Interviews section presents interviews of online business industry experts. The interviews exemplify what it takes to accomplish complete success in online business.

The Articles section of this complete business blog features the best articles pertaining to Internet business success. The administrators of The Rating Blog have taken the trouble to collect the best business information available in the Internet world and put it in the Articles section. This is quite a challenging task even for search engine experts. The Rating Blog has one of the highest network traffic hitting it. Hence advertising in its Advertise section can get a company very high response.

On the whole, there are innumerable business blogs offering alluring services to online business enthusiasts. If one wants to take Internet marketing or online business seriously and get one hundred percent returns in terms of money and time then The Rating Blog is the place for him/her.